Company › Marketing

FY27 Marketing Department — Goals & OKR Map

Progressive Automations & Progressive Desk · 5 Goals · 70 Projects · Click OKRs to filter, goals to expand
Quarterly Monthly
5
Goals
70
Projects
3
Objectives
8
KRs Touched
Company OKRs — click to highlight connected goals
O1
Grow revenue to $17.37M, EBITDA margin to 23.5%+
KR1 PA Domestic Revenue $14.2M
KR2 Global Sales $0.87M
KR4 PD Revenue $2.3M+
KR5 EBITDA Margin 23.5%
KR3 New Product Revenue $250K+
O3
Build backbone & pipeline to scale to $20M+
KR1 Systems Consolidation
KR3 AI Enablement
O2
Excellent experience — quality at every touchpoint
KR4 SOPs & WKIs
Marketing Department Goals — click to expand
1
Paid Acquisition & Marketplace Revenue
O1-KR1O1-KR2O1-KR4O1-KR5
›
Contributors
KP
Kunjal Panchal
PA
Pratik Agarwal
DN
Denise Nahmias
PS
Paul Sulyma
KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
Paid Traffic 102,600103,663 99,400— 103,900— 94,900— 400,800103,663 →
PA USA 66,30067,136 62,200— 70,800— 62,100— 261,40067,136 →
PA Canada 12,90010,776 11,900— 11,000— 12,200— 48,00010,776 →
PD USA 14,00014,634 14,200— 13,200— 11,000— 52,40014,634 →
PD Canada 9,40011,117 11,100— 8,900— 9,600— 39,00011,117 →
Paid Revenue US$ 575,390US$ 612,217 US$ 575,390— US$ 575,390— US$ 575,390— US$ 2,301,565US$ 612,217 →
PA US$ 482,191US$ 519,261 US$ 482,191— US$ 482,191— US$ 482,191— US$ 1,928,767US$ 519,261 →
PD US$ 93,199US$ 92,956 US$ 93,199— US$ 93,199— US$ 93,199— US$ 372,798US$ 92,956 →
ROAS by Channel —483% —— —— —— —483% →
Google —514% —— —— —— —514% →
PA USA 650%704% 650%— 650%— 650%— 650%704% →
PA Canada 360%239% 360%— 360%— 360%— 360%239% →
PD USA 315%253% 315%— 315%— 315%— 315%253% →
PD Canada 340%368% 340%— 340%— 340%— 340%368% →
Bing —701% —— —— —— —701% →
PA USA 650%863% 650%— 650%— 650%— 650%863% →
PA Canada 200%209% 320%— 380%— 420%— 330%209% →
PD USA 280%— 280%— 280%— 280%— 280%— →
PD Canada 280%— 280%— 280%— 280%— 280%— →
Amazon 416%389% 416%— 416%— 416%— 416%389% →
PA 440%429% 440%— 440%— 440%— 440%429% →
PD 300%202% 300%— 300%— 300%— 300%202% →
Socials 460%328% 460%— 460%— 460%— 460%328% →
PA 450%451% 450%— 450%— 450%— 450%451% →
PD 500%70% 500%— 500%— 500%— 500%70% →
Marketplace Revenue US$ 513,838US$ 516,341 US$ 513,838— US$ 513,838— US$ 513,838— US$ 2,055,356US$ 516,341 →
PA US$ 432,521US$ 451,899 US$ 432,521— US$ 432,521— US$ 432,521— 1,730,086US$ 451,899 →
PD US$ 81,317US$ 64,443 US$ 81,317— US$ 81,317— US$ 81,317— 325,270US$ 64,443 →
› 17 Projects
0
Completed
0
In Progress
17
Not Started
0
Late
17
Total
ProjectDueStatusScheduleAccountableResponsibleAsana Link
Google PA — Scale — Not Started On Track
KP
Kunjal Panchal
PA
Pratik Agarwal
 →
Bing PA USA — Not Started On Track
KP
Kunjal Panchal
PA
Pratik Agarwal
 →
Bing PA Canada — Not Started On Track
KP
Kunjal Panchal
PA
Pratik Agarwal
 →
PA Global Paid — Google — Not Started On Track
KP
Kunjal Panchal
PA
Pratik Agarwal
 →
PA Global Paid — Bing EU — Not Started On Track
KP
Kunjal Panchal
PA
Pratik Agarwal
 →
PD Canada Paid — Not Started On Track
KP
Kunjal Panchal
PA
Pratik Agarwal
 →
PD Google USA — Recovery — Not Started On Track
KP
Kunjal Panchal
PA
Pratik Agarwal
 →
Amazon Sponsored Ads + DSP Launch — Not Started On Track
KP
Kunjal Panchal
KP
Kunjal Panchal
 →
PD Amazon — Conservative Hold — Not Started On Track
KP
Kunjal Panchal
KP
Kunjal Panchal
 →
eBay — Maintain — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
RobotShop Marketplace (PA) — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
Truemed Marketplace (PD) — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
Amazon Back-End SEO — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
OEM Replacement Descriptions — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
A+ Q&A — Rufus Optimisation — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
Amazon Image Refresh — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
Listings + Variations Structure — Not Started On Track
KP
Kunjal Panchal
PS
Paul Sulyma
 →
2
Website & Digital Experience Transformation
O1-KR1O1-KR3O1-KR5
›
Contributors
NP
Nazar Platonov
JF
Joanne Fajardo
EH
Elina Hodz
NB
Nathan Bong
KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
Conversion Rate 1.01%0.89% 1.00%— 1.00%— 1.00%— 1.00%0.89% →
PA CA 1.05%1.29% 1.05%— 1.05%— 1.05%— 1.05%1.29% →
PA USA 1.00%0.85% 1.00%— 1.00%— 1.00%— 1.00%0.85% →
AOV US$ 559US$ 572 US$ 566— US$ 572— US$ 580— US$ 572US$ 572 →
› 18 Projects
0
Completed
0
In Progress
18
Not Started
0
Late
18
Total
ProjectDueStatusScheduleAccountableResponsibleAsana Link
Navigation, Collections & Filters Restructure — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
New Product Pages — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
B2B Industry Pages — Card Layout — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
Visual Refresh — Modern Design System — Not Started On Track
JF
Joanne Fajardo
EH
Elina Hodz
 →
AI Bundle Builder — Integration & Page Logic — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
Custom Orders Online — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
Brand, Technology & Expertise Messaging — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
Brand Integration — Natural Buyer Journey — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
Product Photography — AI Image Gen, Style & Standards — Not Started On Track
JF
Joanne Fajardo
EH
Elina Hodz
 →
Blog Category Reorganization — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
Further Reading Interlinking System — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
Application Landing Pages — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
Bundle Product Pages — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
Checkout Optimization — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
Business Solutions Section — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
Made in Canada + About Us Refresh — Not Started On Track
JF
Joanne Fajardo
EH
Elina Hodz
 →
Dump Bed Kit — Category & Product Pages — Not Started On Track
JF
Joanne Fajardo
JF
Joanne Fajardo
 →
Core Web Vitals + Crawl Health — Not Started On Track
NP
Nazar Platonov
NP
Nazar Platonov
 →
3
Organic Visibility, Content Engine & Social Presence
O1-KR1O1-KR2O1-KR4
›
Contributors
PD
Pablo Diaz Varela
KP
Kunjal Panchal
JF
Joanne Fajardo
EH
Elina Hodz
NB
Nathan Bong
SE
Shareny Espinoza
MV
Monica Vasquez
KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
Non-Paid Traffic 459,500413,352 471,500— 496,000— 514,000— 1,941,000413,352 →
PA USA 336,600304,500 361,500— 384,200— 399,800— 1,482,100304,500 →
PA Canada 37,50030,672 32,700— 33,000— 36,600— 139,80030,672 →
PD USA 51,30046,274 47,500— 48,600— 46,900— 194,30046,274 →
PD Canada 34,10031,906 29,800— 30,200— 30,700— 124,80031,906 →
Non-Paid Revenue 895,188US$ 1,128,087 895,188— 895,188— 895,188— 3,580,754US$ 1,128,087 →
PA 608,626US$ 726,735 608,626— 608,626— 608,626— 2,434,506US$ 726,735 →
PD 286,562US$ 401,352 286,562— 286,562— 286,562— 1,146,248US$ 401,352 →
AI Visibility Percentage —12.04% —— —— —— —12.04% →
PA 30%22.93% 33%— 36%— 40%— 35%22.93% →
PD 2%1.14% 3%— 4%— 5%— 3.50%1.14% →
Brand Search 2,1002,030 2,100— 2,100— 2,100— 2,1002,030 →
PA USA 750773 750— 750— 750— 750773 →
PA Canada 330320 330— 330— 330— 330320 →
PD USA 270260 270— 270— 270— 270260 →
PD Canada 750677 750— 750— 750— 750677 →
› 16 Projects
0
Completed
0
In Progress
16
Not Started
0
Late
16
Total
ProjectDueStatusScheduleAccountableResponsibleAsana Link
PA SEO Restructure — Not Started On Track
KP
Kunjal Panchal
KP
Kunjal Panchal
 →
Title Tags & Meta Descriptions Audit — Not Started On Track
KP
Kunjal Panchal
SE
Shareny Espinoza
 →
Internal Linking Structure — Not Started On Track
KP
Kunjal Panchal
SE
Shareny Espinoza
 →
Competitor SEO Gap Analysis — Not Started On Track
KP
Kunjal Panchal
SE
Shareny Espinoza
 →
Backlink Profile Audit — Not Started On Track
KP
Kunjal Panchal
SE
Shareny Espinoza
 →
Industrial Directory Submissions — Not Started On Track
KP
Kunjal Panchal
SE
Shareny Espinoza
 →
Digital PR — Not Started On Track
KP
Kunjal Panchal
SE
Shareny Espinoza
 →
PD Organic Restructure — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
Content Strategy — Buying Stage Map — Not Started On Track
JF
Joanne Fajardo
KP
Kunjal Panchal
 →
Blog Posts — SEO-led (weekly) — Not Started On Track
KP
Kunjal Panchal
NB
Nathan Bong
 →
Case Studies — B2B (2-4/yr) — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
YouTube Strategy + Application Videos — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
Social Media — TikTok, Facebook, Instagram & LinkedIn — Not Started On Track
JF
Joanne Fajardo
MV
Monica Vasquez
 →
UGC + Influencer Partnerships — Not Started On Track
JF
Joanne Fajardo
PD
Pablo Diaz Varela
 →
Reddit + Forums Engagement — Not Started On Track
JF
Joanne Fajardo
PD
Pablo Diaz Varela
 →
Dump Bed Kit — Content Package — Not Started On Track
JF
Joanne Fajardo
NB
Nathan Bong
 →
4
B2B Pipeline & Global Market Expansion
O1-KR1O1-KR2
›
Contributors
DN
Denise Nahmias
PD
Pablo Diaz Varela
KP
Kunjal Panchal
TH
Timo Hengge
JF
Joanne Fajardo
KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
B2B Inbound Leads 9091 80— 70— 65— 30591 →
Global Revenue B2C US$ 121,039 US$ 101,838 US$ 118,152 — US$ 123,214 — US$ 120,975 — US$ 662,692US$ 101,838 →
› 11 Projects
0
Completed
0
In Progress
11
Not Started
0
Late
11
Total
ProjectDueStatusScheduleAccountableResponsibleAsana Link
IVT Chicago (Booth) — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
1 Global Tradeshow (Booth) — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
Brazil / Mexico Attendance — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
Customer Visits & Immersion — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
Top 20 VIP Merch Program — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
Strategic Partnership & Co-Marketing — Not Started On Track
DN
Denise Nahmias
PD
Pablo Diaz Varela
 →
AI-Powered Lead Pipeline — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
LATAM Dealership Prospecting — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
Directory Listings — ThomasNet + Global — Not Started On Track
DN
Denise Nahmias
KP
Kunjal Panchal
 →
Inbound Lead Volume & Quality — Not Started On Track
DN
Denise Nahmias
KP
Kunjal Panchal
 →
Dump Bed Kit — B2B Fleet Outreach — Not Started On Track
TH
Timo Hengge
JF
Joanne Fajardo
 →
5
Marketing Operations & AI Enablement
O3-KR1O3-KR3O2-KR4
›
Contributors
JF
Joanne Fajardo
NP
Nazar Platonov
TH
Timo Hengge
DN
Denise Nahmias
Project Delivery Tracking
0
Completed
0
In Progress
8
Not Started
0
Late
8
Total
ProjectDueStatusScheduleAccountableResponsibleAsana Link
Simplify Launch Process — Not Started On Track
JF
Joanne Fajardo
JF
Joanne Fajardo
 →
Jasper Workflow Integration — Not Started On Track
JF
Joanne Fajardo
NP
Nazar Platonov
 →
Launch Analytics Project — Not Started On Track
TH
Timo Hengge
TH
Timo Hengge
 →
Company-Wide AI Training — Not Started On Track
TH
Timo Hengge
DN
Denise Nahmias
 →
Prompt Library Creation — Not Started On Track
DN
Denise Nahmias
JF
Joanne Fajardo
 →
AI Courses — Marketing Team — Not Started On Track
DN
Denise Nahmias
DN
Denise Nahmias
 →
AI Tool Stack Standardization — Not Started On Track
DN
Denise Nahmias
JF
Joanne Fajardo
 →
New Product Launch Playbook — Not Started On Track
JF
Joanne Fajardo
JF
Joanne Fajardo
 →
Team Members
T
Timo Hengge
Director of Sales & Marketing
N
Nazar Platonov
Project Manager
D
Denise Nahmias
Head of Growth
J
Joanne Fajardo
Product Marketing Manager
K
Kunjal Panchal
PPC & SEO Manager
P
Pratik Agarwal
PPC Specialist
P
Paul Sulyma
Marketplaces Specialist
E
Elina Hodz
Graphic Designer
N
Nathan Bong
Engineering Content Creator
S
Shareny Espinoza
SEO Intern
M
Monica Vasquez
Social Media Intern
P
Pablo Diaz Varela
Community Marketing Specialist