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Marketing — FY27 Performance

📣 Marketing Department
Goals
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marketing_g1
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KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
Paid Traffic 150,540— 150,540— 150,540— 150,540— 602,165— →
PA USA 96,460— 96,460— 96,460— 96,460— 385,841— →
PA Canada 17,046— 17,046— 17,046— 17,046— 68,185— →
PD USA 18,910— 18,910— 18,910— 18,910— 75,643— →
PD Canada 18,124— 18,124— 18,124— 18,124— 72,496— →
Paid Revenue US$ 575,390— US$ 575,390— US$ 575,390— US$ 575,390— US$ 2,301,565— →
PA US$ 482,191— US$ 482,191— US$ 482,191— US$ 482,191— US$ 1,928,767— →
PD US$ 93,199— US$ 93,199— US$ 93,199— US$ 93,199— US$ 372,798— →
ROAS by Channel —— —— —— —— —— →
Google —— —— —— —— —— →
PA USA 650%— 650%— 650%— 650%— 650%— →
PA Canada 360%— 360%— 360%— 360%— 360%— →
PD USA 315%— 315%— 315%— 315%— 315%— →
PD Canada 340%— 340%— 340%— 340%— 340%— →
Bing —— —— —— —— —— →
PA USA 650%— 650%— 650%— 650%— 650%— →
PA Canada 200%— 320%— 380%— 420%— 330%— →
PD USA 280%— 280%— 280%— 280%— 280%— →
PD Canada 280%— 280%— 280%— 280%— 280%— →
Amazon —— —— —— —— —— →
PA 650%— 650%— 650%— 650%— 650%— →
PD 464%— 464%— 464%— 464%— 464%— →
Socials —— —— —— —— —— →
PA 650%— 650%— 650%— 650%— 650%— →
PD 350%— 350%— 350%— 350%— 350%— →
Marketplace Revenue US$ 513,838— US$ 513,838— US$ 513,838— US$ 513,838— US$ 2,055,356— →
PA US$ 432,521— US$ 432,521— US$ 432,521— US$ 432,521— 1,730,086— →
PD US$ 81,317— US$ 81,317— US$ 81,317— US$ 81,317— 325,270— →
› 17 Projects
Project
Accountable
Responsible
Google PA — Scale
Bing PA USA
Bing PA Canada
PA Global Paid — Google
PA Global Paid — Bing EU
PD Canada Paid
PD Google USA — Recovery
Amazon Sponsored Ads + DSP Launch
PD Amazon — Conservative Hold
eBay — Maintain
RobotShop Marketplace (PA)
Truemed Marketplace (PD)
Amazon Back-End SEO
OEM Replacement Descriptions
A+ Q&A — Rufus Optimisation
Amazon Image Refresh
Listings + Variations Structure
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marketing_g2
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KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
Conversion Rate —— —— —— —— —— →
PA CA 1.30%— 1.35%— 1.40%— 1.40%— 1.36%— →
PA USA 1.15%— 1.11%— 1.11%— 1.00%— 1.09%— →
AOV US$ 559— US$ 566— US$ 572— US$ 580— US$ 572— →
› 18 Projects
Project
Accountable
Responsible
Navigation, Collections & Filters Restructure
New Product Pages
B2B Industry Pages — Card Layout
Visual Refresh — Modern Design System
AI Bundle Builder — Integration & Page Logic
Custom Orders Online
Brand, Technology & Expertise Messaging
Brand Integration — Natural Buyer Journey
Product Photography — AI Image Gen, Style & Standards
Blog Category Reorganization
Further Reading Interlinking System
Application Landing Pages
Bundle Product Pages
Checkout Optimization
Business Solutions Section
Made in Canada + About Us Refresh
Dump Bed Kit — Category & Product Pages
Core Web Vitals + Crawl Health
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marketing_g3
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KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
Non-Paid Traffic 791,250— 791,250— 791,250— 791,250— 3,165,010— →
PA USA 581,814— 581,814— 581,814— 581,814— 2,327,257— →
PA Canada 93,375— 93,375— 93,375— 93,375— 373,503— →
PD USA 69,186— 69,186— 69,186— 69,186— 276747— →
PD Canada 46,875— 46,875— 46,875— 46,875— 187,503— →
Non-Paid Revenue 895,188— 895,188— 895,188— 895,188— 3,580,754— →
PA 608,626— 608,626— 608,626— 608,626— 2,434,506— →
PD 286,562— 286,562— 286,562— 286,562— 1,146,248— →
AI Visibility Percentage —— —— —— —— —— →
PA 30%— 33%— 36%— 40%— 35%— →
PD 2%— 3%— 4%— 5%— 3.50%— →
Brand Search 2,100— 2,100— 2,100— 2,100— 2,100— →
PA USA 750763 | 102% 750— 750— 750— 750— →
PA Canada 330— 330— 330— 330— 330— →
PD USA 270— 270— 270— 270— 270— →
PD Canada 750— 750— 750— 750— 750— →
› 16 Projects
Project
Accountable
Responsible
PA SEO Restructure
Title Tags & Meta Descriptions Audit
Internal Linking Structure
Competitor SEO Gap Analysis
Backlink Profile Audit
Industrial Directory Submissions
Digital PR
PD Organic Restructure
Content Strategy — Buying Stage Map
Blog Posts — SEO-led (weekly)
Case Studies — B2B (2-4/yr)
YouTube Strategy + Application Videos
Social Media — TikTok, Facebook, Instagram & LinkedIn
UGC + Influencer Partnerships
Reddit + Forums Engagement
Dump Bed Kit — Content Package
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marketing_g4
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KPI Tracking
MetricPlanActualPlanActualPlanActualPlanActualPlanActualSrc
Q1Q2Q3Q4FY27
B2B Inbound Leads 90— 80— 70— 65— 305— →
Global Revenue US$ 156,932— US$ 99,483— US$ 174,264— US$ 232,012— US$ 662,692— →
› 11 Projects
Project
Accountable
Responsible
IVT Chicago (Booth)
1 Global Tradeshow (Booth)
Brazil / Mexico Attendance
Customer Visits & Immersion
Top 20 VIP Merch Program
Strategic Partnership & Co-Marketing
AI-Powered Lead Pipeline
LATAM Dealership Prospecting
Directory Listings — ThomasNet + Global
Inbound Lead Volume & Quality
Dump Bed Kit — B2B Fleet Outreach
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marketing_g5
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› 8 Projects
Project
Accountable
Responsible
Simplify Launch Process
Jasper Workflow Integration
Launch Analytics Project
Company-Wide AI Training
Prompt Library Creation
AI Courses — Marketing Team
AI Tool Stack Standardization
New Product Launch Playbook